Fluorescent Yellow Directions Hair Dye By La Riche

Fluorescent Yellow by Directions Hair Colour is a blinding, highlighter-bright yellow with intense UV glow - made to stand out day or night. With its vibrant neon finish and electric energy, this semi-permanent dye is perfect for rave styles, summer festivals, or anyone ready to glow bold.

To get the full fluorescent effect, apply to bleached or platinum blonde hair (level 10+). On a light base, Fluorescent Yellow appears vivid and luminous. On darker hair, the results will be faint or barely visible, so pre-lightening is key for best results.

As always, La Riche Directions dyes are vegan, cruelty-free, and made without ammonia or peroxide. The built-in conditioning formula helps leave hair soft, hydrated, and full of shine - even after a bold colour transformation.

Want to experiment? Try blending Fluorescent Yellow with Fluorescent Lime or Bright Daffodil for custom neon effects.