A New Take on Natural Hair Colour
When people think of Directions hair dye, bold brights and vivid shades often come to mind. With the launch of Directions Rich Naturals, the brand proves it can do depth, softness and natural tones just as well — without compromising on quality or performance.
Rich Naturals is a carefully curated range of earthy, wearable shades designed to enhance natural hair colour, add dimension, or create rich brunette, copper and dark finishes.
What Makes Rich Naturals Different?
Unlike traditional permanent dyes, Directions Rich Naturals uses the brand’s trusted semi-permanent conditioning formula, meaning no peroxide, no ammonia, and no harsh processing.
The result is colour that:
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Looks natural but never flat
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Feels soft and conditioned
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Gradually fades rather than growing out harshly
Meet the Rich Naturals Shades
The Rich Naturals collection includes a balanced mix of warm, deep and dark tones:
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Amberwood – warm, earthy brown with subtle golden depth
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Black Amethyst – deep dark shade with a hint of purple richness
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Bloodstone – rich brown with warm red undertones
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Bronzite – soft brunette with natural warmth
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Brown Jasper – classic deep brown with glossy depth
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Fire Opal – vibrant copper-orange with a glowing finish
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Onyx – intense, super-dark shade for dramatic results
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Sunstone – warm natural tone with soft, wearable depth
These shades work beautifully on their own or as part of a layered or toned colour routine.
Vegan, Cruelty-Free & Easy to Use
Like all Directions colours, Rich Naturals is:
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Vegan friendly
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Cruelty free
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Made in the UK
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Designed for easy at-home or salon use
For best results, apply to pre-lightened or naturally light hair, leave on for 15–30 minutes, then rinse until clear.
Available Now at NeonMegaStore
The Directions Rich Naturals Hair Dye range is available now at NeonMegaStore, including single pots and great-value box-of-4 options — perfect for longer hair, multiple applications, or salon use.
Explore the full range today and discover a new side of Directions hair colour.
