If you're into vibrant, semi-permanent hair colour, there's a good chance you've already heard of La Riche Directions Hair Dye. From fiery reds to icy blues, goth blacks to ultraviolet pinks, the range includes 46 iconic shades that have defined the alternative hair colour scene for decades.
At NeonMegaStore, we’re proud to stock the full range — and we offer some of the cheapest prices online.
Why Customers Love Directions Hair Dye
- Vegan-friendly & cruelty-free
- No ammonia or peroxide
- Mixable shades for custom colours
- Great for bleached or pre-lightened hair
- Legendary staying power
Low Prices. Fast Worldwide Shipping.
Unlike many UK sellers, we don’t just sell to UK customers. We ship worldwide — with fast, reliable delivery. Whether you're in France, Germany, Australia or the USA, you can get the real thing shipped straight to your door.
And because we’re a trusted stockist, you’ll always get fresh stock, sealed and ready to use.
Stock Up in Singles or Multipacks
Want to try a single pot of Turquoise or Lilac? Or maybe go wild with a full set of rainbow tones? We've got options.