Poppy Red Directions Hair Dye By La Riche

Poppy Red by Directions Hair Colour is a bright, fiery red with warm orange undertones that creates a vibrant, eye-catching finish. It s a classic power shade that adds bold energy and instant drama to any style - perfect for full colour, colour blocking, or vivid red accents.

For best results, apply to bleached or pre-lightened hair (level 9-10). On lighter bases, Poppy Red appears strikingly bright and bold. On darker hair, it may add a subtle warm red tint or deepen natural tones.

Like all La Riche Directions dyes, Poppy Red is vegan, cruelty-free, and made without ammonia or peroxide. Its conditioning formula helps keep hair soft, smooth, and shiny during and after colouring.

For creative blends, mix Poppy Red with Tangerine, Pillarbox Red, or Rose Red to create custom warm-toned looks.