Ultra Violet Directions Hair Dye By La Riche

Ultra Violet by Directions Hair Colour is a dazzling, vivid purple shade with electric intensity and cool undertones. This semi permanent dye brings a bold pop of royal purple-perfect for standout style, cosmic aesthetics, or high-impact creative looks.

For the richest, brightest results, apply to bleached or pre lightened hair (level 9-10), where Ultra Violet s vibrant pigments truly shine. On darker or unbleached hair, it may present as a muted violet sheen or subtle purple tint.

As with all La Riche Directions shades, Ultra Violet is vegan, cruelty free, and formulated without ammonia or peroxide. Its conditioning blend works to keep hair soft, smooth, and glossy throughout the 2 6 week wear period.

Styling tip: Blend Ultra Violet with Deep Purple, Silver, or Neon Blue for rich ombr fades, galaxy-inspired styles, or dramatic purple accents.