Atlantic Blue Directions Hair Dye By La Riche

Atlantic Blue by Directions Hair Colour is a bold, intense oceanic blue that brings deep-sea drama to your hair. This rich, cool-toned shade sits between navy and royal blue, delivering serious impact while keeping a sleek, edgy tone.

Best suited for pre-lightened or bleached hair (level 9-10), Atlantic Blue delivers full vibrancy and saturation. On darker hair, it can create a subtle blue sheen or enhance natural depth. Whether you re going for a mermaid look, cyberpunk style, or something mysterious and moody, Atlantic Blue is a showstopper.

As with all La Riche Directions colours, it s completely vegan, cruelty-free, and peroxide-free. Its built-in conditioning formula leaves hair feeling soft, smooth, and manageable after colouring.

Looking to get creative? Mix Atlantic Blue with turquoise, silver, or even violet tones to create your own custom sea-inspired shade.