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La Riche Directions Hair Dye

Shop the full range of La Riche Directions Hair Dye – bold, vegan, and semi-permanent colours loved worldwide.

Stand Out with Semi-Permanent Colour

Looking to express your individuality? Directions Hair Dye (also known as Directions Hair Colour) is more than just hair dye – it's a statement. Known for its vibrant pigments and cult following in alternative fashion, this vegan-friendly, cruelty-free hair dye delivers intense results without compromising your values.

Huge Range of Iconic Colours

Choose from over 40 bold shades including Flamingo Pink, Atlantic Blue, and Apple Green. Whether you're going pastel, neon, or dark and moody, Directions makes it easy to switch up your style. These colours are mixable, making your options endless.

Easy to Use at Home

No developer needed – just apply straight from the pot. Directions’ creamy texture spreads evenly and rinses out gradually, allowing you to top up or switch colours as often as you like. Ideal for both first-timers and seasoned dye users.

Kind to Your Hair

Formulated with conditioning ingredients, Directions Hair Dye helps to protect and soften your hair while you dye. Say goodbye to harsh chemicals and hello to colour that feels as good as it looks.

Why Buy Directions Hair Dye from Neon Mega Store?

  • ✅ Always low prices on the full La Riche range
  • Fast UK dispatch and worldwide shipping options
  • ✅ Buy by the pot – no need for salon bulk buys
  • ✅ Trusted by thousands of creative customers

Find your signature shade today and enjoy the creative freedom of Directions Hair Dye.

Frequently Asked Questions About La Riche Directions Hair Dye

What is La Riche Directions hair dye?

La Riche Directions is a semi-permanent hair dye known for its bold, vibrant colours. It is a popular choice for alternative and creative hairstyles, offering intense pigmentation without the use of ammonia or peroxide.

Is Directions hair dye permanent?

No, Directions hair dye is semi-permanent. The colour gradually fades with washing, making it ideal for anyone who likes to change their hair colour regularly or experiment with new shades.

Do I need to bleach my hair before using Directions hair dye?

For best results, Directions hair dye should be applied to pre-lightened or bleached hair, especially for brighter or pastel colours. Darker shades may show on unbleached hair, but results will be more subtle.

Is La Riche Directions hair dye vegan and cruelty-free?

Yes, all La Riche Directions hair dyes are 100% vegan and cruelty-free. They contain no animal-derived ingredients and are not tested on animals.

How long does Directions hair dye last?

Directions hair dye typically lasts between 3 to 8 weeks, depending on hair type, shade used, and how often hair is washed. Using colour-safe shampoo can help extend the life of the colour.

Can I mix Directions hair dye colours together?

Yes, all Directions hair dye shades are intermixable. This allows you to create custom colours and unique tones by blending different shades together.

Is Directions hair dye safe to use at home?

Directions hair dye is easy to use at home and comes ready to apply straight from the pot. Always follow the instructions provided and carry out a patch test before full application.

Shop the full Directions range: Hair Colour Pots, Boxes of 4 Pots, Hair Colour Care, Lightening Kits, Accessories.