Lilac Directions Hair Dye By La Riche

Lilac by Directions Hair Colour is a cool-toned pastel purple that adds a soft, frosty edge to your look. Lighter and icier than Lavender, this dreamy semi-permanent shade is perfect for creating fairycore, silver-lilac blends, or muted alternative styles with a clean, modern twist.

For the clearest and most vibrant pastel tone, apply Lilac to bleached or platinum blonde hair (level 10+). On a light base, it gives a true soft lilac finish. On darker or unbleached hair, it may not show as intended or could result in a muted grey tint.

As with all La Riche Directions dyes, Lilac is vegan, cruelty-free, and completely free from ammonia or peroxide. The gentle conditioning formula helps to keep hair nourished, soft, and shiny throughout the 2-6 week wear time.

Lilac is also a great mixer - combine it with Silver, White Toner, or Violet for your own personalised pastel palette.