

Dye Type: Semi Permanent Hair Dye
Colour: Violet
Lifespan: 2-6 Weeks
Size: 100 ml
Vegan & Cruelty Free - A rich, intense purple with red undertones. Best on bleached or light blonde hair.**
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Violet by Directions Hair Colour offers a bold and vibrant purple shade with subtle red undertones - ideal for those seeking a colour as wild and imaginative as they are. This semi-permanent dye delivers deep, luxurious tone with a balanced richness that's perfect for standout looks.
For the best results, apply Violet to bleached or pre-lightened hair level 9-10 where its full pigment shows brightest. On darker or unbleached bases, expect a vivid purple sheen rather than full coverage, adding depth and dimension to natural tones.
Like all La Riche Directions dyes, Violet is 100% vegan, cruelty-free, and free from ammonia and peroxide. Its conditioning blend also helps leave hair smooth, nourished, and glossy throughout the 2-6 week lifespan.
Styling tip: Create stunning colour layers by blending Violet with Ultra Violet, Deep Purple, or Atlantic Blue for dramatic two-tone and gradient effects.
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